our story
Nooc was founded in 2024 with the mission to connect coffee lovers to the origins and stories behind their coffee. Our goal is to showcase exceptional quality, transparency, and exclusivity while honoring the craft of the farmers. By working closely with them, we strive to share their stories through roasting, ensuring that each coffee highlights their dedication and expertise.
in our everyday life coffee is a big part, we want to inspire you to stand still and connect to the origin, while letting the aroma’s and flavors do the rest.
Nooc was founded by Anouk van der Zwaard. During her studies in Art & Economics at the university of arts in utrecht, she started as a barista at a local coffee bar. her coffee adventure began without any knowledge and soon began to learn what coffee actually, more than (at the time) just a drink with caffeine. she became curious about all the different types of coffee, brewing methods and stories.
Coffee, in addition to music, quickly became a hobby that got (kinda) out of hand. Kitchen cupboards soon bulged with beans & brewing methods and
about anouk
she started to delve more and more into the flavors of coffee. For her thesis research at the university of arts, she conducted research into the influence of music on the perceptions of flavor in coffee. she started NOOC from this 2-year research. nooc is place where she can combine her passion for coffee and music by bringing together the interaction between these two elements.
nowadays anouk fills her days sourcing and roasting coffees, all while tasting every batch to ensure quality and consistency. she is also the creative brain behind everything online and offline about nooc.
about aron
aron is the true brewing champ at nooc. he has been working for many years behind bars in Amsterdam and loves to create the most stunning latte art in his cups. for all brewing & pouring tricks, he’s the guy you need.
aron’s favourite part of the industry is the diversity in flavors. he loves to be surprised by new experiences and loves trying different coffees.
at nooc, aron makes sure to calm anouk’s busy brain. he creates lots of footage for our socials aswell as helping you out with any questions or inquiries.
you will also meet him when you book our latte art workshops & at some barista workshops.
